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Mazaya Monthly Real Estate Report -
Week 4 - JULY 2015
Al-Mazaya Report stresses that real-estate
promotion activities and marketing plans
have become very significant variables to
the real-estate and economic equation,
largely contributing to the successful
marketing strategies, directly and
indirectly stimulate real-estate markets
and stalling recessions regardless of the
prevailing circumstances. Therefore, the
Report reiterates the role of real-estate
marketing in pushing the construction
movement and trans-borders investments
forward, which necessitates more
attention to be given to real-estate
marketing by relevant parties given
its positive impact to the real-estate
sector and other interrelated sectors.
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The situation gets more complicated – as
per Al-Mazaya Report - when competition
stirs amongst real-estate promotion
companies, especially in the event of
decreasing demand or reduced real-
estate transactions, for example in the
summer season across the region as
a whole. Other relevant events such
as oil prices, geo-political upturns and
economic pressures facing economic
conglomerates simultaneously take part
while preparing real-estate marketing
plans. In Dubai for example, real-estate
marketing plans will greatly vary if they
are to be successfully applied in the
Saudi real-estate market. The lifespan of a
workable real-estate marketing plan in the
Qatari real-estate market will vary from
the successful lifespan of a Bahraini one.
Similarly, the details and objectives of a
workable real-estate marketing plan in the
Qatari real-estate market will vary from the
one in the Omani context and so on. Also,
the real-estate marketing plans tailored to
summer seasons in certain countries will
not be the same as in foreign countries
in the same season. Yet prices of real-
estate products, their variations and
demand sources will remain the common
variables among real-estate markets
of the region, as well as in the current
and future real-estate marketing plans.
The Report refers to the successful
means of expanding the market
share of the real-estate marketing
companies helping them reach out to
targeted social categories, similar to
the on-line marketing and real-estate
websites for example, which have
proved to be successful up to the
present moment. The secret of online
marketing plans is the quality of real-
estate design, - well-defining the target
client and their specific requirements.
Efficient finance plans, easy access to
information on the real-estate products
and finance are other decisive
factors to achieve desired goals.