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Mazaya Monthly Real Estate Report -

Week 4 - JULY 2015

14

Competition and Successive Events taking

place in the Real-Estate Market require

Innovative Marketing Plans

Private sector plans are mostly directed

to earn more returns while acquiring

better

investment

opportunities.

Therefore,

real-estate

companies

are obliged to adopt innovative and

continuously updated marketing plans

matching the local and world market

changes if they are to survive, as

they face competition in a variety of

real-estate products along with their

competitors’ tendency to take over the

largestmarket share.Not tomention that

real-estate companies need to consider

clients’ ever changing requirements,

in addition to social, political and

economic variables equally affecting

marketing plans and resolutions.

Marketing plans and strategies in the Real

Estate Market are no longer restricted

to residential ventures, nor are they

only relevant to the Government Sector

when it is seeking to create proper

investment environments for the real-

estate sector and other major economic

arenas. The private sector – represented

by real-estate development, marketing

and real-estate promotion companies

- currently takes part in the search for

most convenient plans and strategies to

promote real-estate products following

international

standards

and

best

practices to achieve magnificent results.