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Mazaya Monthly Real Estate Report -
Week 4 - JULY 2015
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Al-Mazaya Holdings Weekly Real-
Estate Report states marketing and
promotion activities for real-estate
products are no longer restricted to
post-to-completion phases of projects,
rather they should initiate with the early
stages of the feasibility study, manpower
planning and recruitment taking place
in real-estate projects - taking into
consideration the legal dimensions of the
investment contract and concluding with
contemporary marketing techniques. As
such, real-estate promotion companies
need to commence their promotions
by setting well-defined guidelines prior
to preparing the marketing strategy.
This sequential process then starts by
deciding on the overall objectives sought
from creating the marketing strategy. Say
the objective is to hike to maximum sales;
the strategy is to be based on the quality
of real-estate products and contemporary
real-estate products being constantly
offered. Financial and administrative
capabilities available to the real-estate
marketing companies are especially
significant in this regard when selecting
the most practical promotions tailored to
the business scale. If real-estatemarketing
companies are to avoid the negative
impact on their returns, they will need
to avoid over spending as promotions
should be rewarding to real-estate
investment, while the quality of executing
the marketing process is the driving factor
to successfully accomplish their goals.
Al-Mazaya Report stresses on the
region’s requirement for real-estate
marketing plans given the supply,
demand, real-estate product and price
mechanism changes, along with variety
of demand sources ranging from local
demand operating in a competitive
surrounding hungry for opportunities,
to global demand resting on security
and profitability. In addition to these
variables, government resolutions and
relevant regulations aiming to stabilise
the real-estate market, avoid price
bubbles and extreme market deviations
alsoplay their role inthescene -meaning
that real-estate marketing plans and
strategies have to take these variables
in total if they are to succeed, ultimately
necessitating a continuous search
for contingent marketing strategies
operating within a variable market.
On the other hand, the evolution of
domestic real-estate markets within
the region, along with the variety of
individuals’ requirements add new
challenges to the preparations and
approval of more convenient marketing
plans tailored to meet the nature of
domestic real-estatemarkets of the region.