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Mazaya Monthly Real Estate Report -
Week 1 - April 2016
In this regard, Al Mazaya Holding
Company’s Weekly Real Estate Report
has highlighted the role of these
events in providing opportunities for
all interested parties, including buyers
and investors, to identify new projects.
Exhibitions also open up channels of
communication for cooperation and joint
action in case of economic crises, in
addition to being a useful platform for the
exchange of knowledge and expertise.
The positive role these events generate
augments when economic pressures
in certain countries and other
markets enjoy increased purchasing
capabilities and a desire to search
for foreign investment opportunities.
Increasing financial, economic and
political pressures in the GCC countries
have had a tangible impact on the pace
and feasibility of real estate activities
and their ability to achieve their basic
targets. Al Mazaya’s Report noted an
increase and continuity of activities
and events last year and this year, with
many pre-set targets achieved. This was
most notable within the tourism-related
exhibitions, events and conferences.
Of MICE and Real Estate…
Typically, real estate exhibitions
witness high demand from visitors
and acquire the largest share of trade
and executed deal values, within the
MICE industry. Their impact on the
activation of other sectors, in their
respective local economies, is also well
documented. Of course, the impact of
real estate exhibitions evolves and
progresses over time and according
to prevailing economic conditions.
The level of competition, similarity
and repetition of events has led many
first-class development companies
to organise more bespoke and
specialised foreign exhibitions for their
outstanding real estate products, so as
to promote them directly in their target
markets. These activities have gained
momentum recently and are expected
to increase, in the coming years.