Annual report eng.2018

REAL ESTATE DEVELOPMENT P rime among Al Mazaya’s r ange of services, our p rofessional Real Estate D evelopment Team offers an array of skilled personnel and key services, including purchasing and distribution s trategy for large spaces t o invest in and develop, building new and emerging o pportunities, and due d iligence and feasibility a ssessments of potential projects.Additional services i nclude building business models, a n d structuring mainstream plans for major tasks (financing options and marketing). PROJECT MANAGEMENT A l Mazaya’s comprehensive basket of services forms t he cornerstone of our P r o j e c t s Mana g emen t S ector. Providing a wide r ange of services including D evelopment Management, P roject, Programme and P ortfolio Management, P re-Design and Design Management, Projects and C onstruction Management, Cost Engineering, in addition t o Constructability Analysis, A pplications and Value E ngineering. The strength o f our team lies in its experience and dedication t o follow up and directly m anage all Projects all t hrough the multiple stages of the Development process, t hat is, from Conception to Completion &Handing Over. O ur Projects Management Department further offers a nd manages services w h i c h i n v o l v e L e a n C onstruction Principles a nd Applications, R i s k Analysis and Management, F a s t - t r ack i ng P r o j ec t s D elivery, Troubleshooting a nd Troubled Projects turnaround, Construction Productivity Optimization, as well as training and Technical support. MARKETING & SALES MANAGEMENT With its varied and distinctive p roduct basket, Al Mazaya h olds an incomparable position in the market when it comes to creating an exclusive i mage for our clients. T he pillar of Al Mazaya’s m arketing services is built o n our highly motivated in- house team with its expertise i n communications, strategy b uilding, branding initiation anddevelopment.Theservices o ffered by the Marketing a nd Sales Department cover a ll marketing activities – f rom brand and corporate i dentity to on and off-line advertising campaigns, event m anagement, PR, social m edia management and Website. At Al Mazaya, the M arketing Department’s scope entails working on new promotions, affiliate programs a nd customer retention techniques. The sales division t akes the lead on setting s trategies and driving sales and is proactive in contacting c ustomers with surveys, special offers and developing new leads. ANNUAL REPORT 2018 18